Ask Lisa

Here is where you'll find answers to the many questions or concerns I have recieved as I talk to those in our industry today.  I'd value your opinion on my comments or things you'd like to hear more about.

Q: What is the future of the broker channel and is there an opportunity as others exit?

A: There is a great article out there by David Olson, President of Wholesale Access, on the value of broker originations vs retail and the cost effectiveness of the wholesale channel. Its called "Special Report:  Retail vs Broker With some of the major players exiting this channel, there is a growing sense of opportunity with a low cost, rules based model to define and set expectations for new quality originations.

There is a terrific site for industry discussion.  Check it out!

To see my specific comments: ttp://

To view my latest articles:

 "Where We Win"

"Surviving as a Wholesale Lender"

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